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Campaign Overview

  • Manually find verified email contacts for campaign target
  • Develop 5 touchpoint outbound email cadence
  • Execute automated outbound email prospecting campaign
  • Monitor campaign performance and A/B test as necessary

Timeline & Next Steps

  1. Confirm campaign targeting criteria
  2. Provide sales/marketing collateral
  3. Provide alternate email account credentials for campaign participants
  4. Cadence draft ready in 2-3 business days from collateral delivery
  5. Research draft ready in 2-3 business days from receipt of targeting criteria
  6. Your campaign will start within 24 hours of cadence and research approval

Other Notes

  • All campaigns will be CAN-SPAM compliant as per guidelines available at: https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business
  • Client to provide alternate email account for individual(s) that campaign is being executed on behalf of
  • If Huron is required to use a new email domain for this campaign we will ‘warm up’ the domain by sending a lower volume of daily emails at our discretion. This will cause the campaign to take longer to execute. Number of contacts purchased will remain the same
  • After the campaign term, you may cancel at any time. Early cancellations will be charged in full
  • Huron will manage campaign velocity to ensure the required number of contacts are reached each Month. In the event of deliverability issues beyond our control, any outstanding contacts will carry over to the following Month
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